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Case study 05
Fictional business concept
Ashworth & Hale Solicitors
A boutique legal-services website concept with partner-led practice areas, fixed-fee information and plain-language guidance.
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Professional Services · Web Design · Frontend
The brief
Context, role and commercial problem
- Context
- A fictional portfolio piece built to demonstrate design and frontend engineering for a boutique legal practice. The firm, people, accreditations, reviews and results shown are illustrative.
- My role
- Positioning, content structure, interface design, responsive frontend implementation and deployment.
- Problem
- Legal-service visitors need reassurance, relevance and fee clarity quickly. The concept balances a premium editorial presentation with direct access to practice areas and enquiry routes.
Live interface
Built for desktop and mobile
These screenshots were captured from the live deployed project, not from a design mock-up.


What was delivered
Functionality and decisions
Important functionality
- Practice-area navigation and detailed service summaries
- Partner profiles and approach content
- Fixed-fee explanations and common questions
- Responsive enquiry pathways
- Clear fictional-portfolio disclosure
Technical and product decisions
- 01Used editorial typography and restrained motion to support an established, considered tone.
- 02Placed service and fee information before long-form firm content.
- 03Made the portfolio status visible so illustrative trust signals cannot be mistaken for real claims.
Outcome