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Case study 06
Fictional hospitality concept
Luna & Stone Café
A warm hospitality website concept presenting menus, atmosphere, opening hours and a future click-and-collect journey.
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Hospitality · Web Design · Frontend
The brief
Context, role and commercial problem
- Context
- A fictional café concept created to demonstrate visual direction and frontend delivery for an independent hospitality brand.
- My role
- Brand concept, interface design, responsive frontend development and deployment.
- Problem
- A café website has to communicate atmosphere while answering practical questions quickly: what is served, where the venue is and when it is open.
Live interface
Built for desktop and mobile
These screenshots were captured from the live deployed project, not from a design mock-up.
What was delivered
Functionality and decisions
Important functionality
- Menu highlights and seasonal feature content
- Visit information and opening hours
- Responsive image-led gallery
- Future click-and-collect and launch-waitlist interface concepts
- Mobile navigation and direct location actions
Technical and product decisions
- 01Balanced warm imagery with high-contrast practical information.
- 02Kept menu, location and hours close to the principal journey.
- 03Labelled ordering as forthcoming rather than presenting a non-working transaction flow as live.
Outcome
A deployed hospitality concept showing how brand character and practical conversion paths can coexist. It is not a real café or operating ordering service.
Related service
Bespoke website design and development
See how M.A. Studio scopes this kind of work, what the service includes, and where its boundaries sit.