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Case study 04
Fictional business concept
Northbridge Accountancy
A professional-services website concept exploring trust, service clarity, pricing and conversion for a modern accountancy practice.
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Business Website · UI Design · Frontend
The brief
Context, role and commercial problem
- Context
- A fictional portfolio concept created to demonstrate positioning and frontend delivery for an accountancy firm. Its firms, figures, accreditations and case studies are illustrative.
- My role
- Brand direction, information architecture, responsive interface design and frontend development.
- Problem
- Accountancy websites must communicate rigour without becoming cold or difficult to scan. The concept needed to explain services, working process and pricing while maintaining a credible professional tone.
Live interface
Built for desktop and mobile
These screenshots were captured from the live deployed project, not from a design mock-up.
What was delivered
Functionality and decisions
Important functionality
- Structured service and expertise sections
- Process, pricing, case-study and FAQ content
- Responsive enquiry calls to action
- Editorial layouts for financial insight content
- Mobile navigation and accessible section structure
Technical and product decisions
- 01Used restrained colour and strong typographic hierarchy to convey precision.
- 02Grouped commercial information around likely client questions.
- 03Kept the build static and fast for a brochure-site use case.
Outcome