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Case study 02
Live SaaS product
SoundsGood
A travel-planning SaaS product I co-founded and built from scratch, spanning product strategy, UX, full-stack development, deployment and ongoing iteration.
Visit live product(opens in a new tab)
Full Web App · Co-Founder · SaaS Product
The brief
Context, role and commercial problem
- Context
- A live consumer travel-planning product designed to help people turn destination ideas and personal preferences into usable itineraries.
- My role
- Co-founder responsible across product direction, user experience, full-stack engineering, deployment and continued product development.
- Problem
- Trip planning is spread across discovery tools, saved lists, maps and notes. SoundsGood brings preference-led discovery and itinerary generation into one connected experience.
Live interface
Built for desktop and mobile
These screenshots were captured from the live deployed project, not from a design mock-up.
What was delivered
Functionality and decisions
Important functionality
- Anonymous planning with a free monthly allowance
- Swipe-based place discovery shaped by user preferences
- AI-assisted itineraries with routes, timing and budget context
- Saved itineraries, collaboration and budget tracking for subscribers
- Google Places data integrated into destination discovery
- Free, monthly and annual product tiers
Technical and product decisions
- 01Allowed visitors to try the principal planning journey without creating an account.
- 02Separated place discovery from itinerary generation to keep each decision focused.
- 03Designed responsive flows around the mobile context in which people commonly plan and use trips.
- 04Made free and paid boundaries visible before users invest time in the product.
Outcome