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Case study 02
Live SaaS product
SoundsGood
A travel-planning SaaS product I co-founded and built from scratch, spanning product strategy, UX, full-stack development, deployment and ongoing iteration.
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Full Web App · Co-Founder · SaaS Product
The brief
Context, role and commercial problem
- Context
- A live consumer travel-planning product designed to help people turn destination ideas and personal preferences into usable itineraries.
- My role
- Co-founder responsible across product direction, user experience, full-stack engineering, deployment and continued product development.
- Problem
- Trip planning is spread across discovery tools, saved lists, maps and notes. SoundsGood brings preference-led discovery and itinerary generation into one connected experience.
Live interface
Built for desktop and mobile
These screenshots were captured from the live deployed project, not from a design mock-up.
What was delivered
Functionality and decisions
Important functionality
- Anonymous planning with a free monthly allowance
- Swipe-based place discovery shaped by user preferences
- AI-assisted itineraries with routes, timing and budget context
- Saved itineraries, collaboration and budget tracking for subscribers
- Google Places data integrated into destination discovery
- Free, monthly and annual product tiers
Technical and product decisions
- 01Allowed visitors to try the principal planning journey without creating an account.
- 02Separated place discovery from itinerary generation to keep each decision focused.
- 03Designed responsive flows around the mobile context in which people commonly plan and use trips.
- 04Made free and paid boundaries visible before users invest time in the product.
Outcome
A live SaaS product with working free and paid journeys. It remains under active iteration; no unverified user, revenue or conversion figures are claimed here.
Related service
Custom web application development
See how M.A. Studio scopes this kind of work, what the service includes, and where its boundaries sit.